risk-stor

The Risk Group  – Sorry for interrupting.

“Sorry for interrupting” is a shout out and a campaign distributed by the Swedish Pensions Agency. FLX created a music video and a documentary about the fake punk rock band “The Risk group” with band members all in the danger zone of collecting low pensions. The aim was to urge Swedes to pay attention to their future pension by logging in to the Swedish Pensions Agency’s website for an overview. The project was distributed in digital channels; Youtube, social media platforms, radio, Itunes, Spotify and at the campaign site www.riskgruppen.se. The campaign was a result of a collaboration between FLX, Nosy (former Klirr) and the Swedish Pensions Agency.